---
title: "B2B Marketing &amp; Sales Consulting | mxd"
description: "Dry pipeline? High CAC? Unqualified leads? High churn rate? We fix the tension between marketing and sales."
lang: en
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              "text": "An agency delivers bounded services, usually at the operational level: ads, content, websites. For the duration of the contract, that's their contribution to revenue growth. A B2B consultancy for marketing and sales, like mxd, goes deeper into your company. We build structures and processes that provide a stable, scalable foundation long-term."
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    ]
  }
---

![mxd.](/assets/logo-white-Dm8dbZMD.png)

References

Growth Systems The Team ROI Calculator FAQ Contact

DEEN

Marketing Sales 

# You  have  an  outstanding  product.   
But  your  marketing budget  never  lands  in  sales revenue. 

Dry pipeline? Unqualified leads? High churn?  
mxd aligns  lead architecture, MarTech restructuring and sales leadership into a highly profitable, predictable revenue infrastructure.

[Schedule a strategic discovery call](#kontakt) [Calculate ROI & vacancy costs](#leistungen)

Trusted by decision-makers at leading B2B organizations

![Accenture](/assets/logo-accenture-white-Cdf0zWLs.svg)

![Standard Chartered Bank](/assets/logo-standard-chartered-whitetext-ZdNA4oop.png)

![DIMARCON](/assets/logo-dimarcon-dark-B4KeXlnO.png)

![HSBC](data:image/svg+xml,%3c?xml%20version='1.0'%20encoding='utf-8'?%3e%3c!--%20Generator:%20Adobe%20Illustrator%2019.2.0,%20SVG%20Export%20Plug-In%20.%20SVG%20Version:%206.00%20Build%200\)%20--%3e%3csvg%20version='1.1'%20id='HSBC_MASTERBRAND_LOGO_WW_RGB'%20xmlns='http://www.w3.org/2000/svg'%20xmlns:xlink='http://www.w3.org/1999/xlink'%20x='0px'%20y='0px'%20viewBox='0%200%20315.9%2085'%20style='enable-background:new%200%200%20315.9%2085;'%20xml:space='preserve'%3e%3cstyle%20type='text/css'%3e%20.st0{fill:%23FFFFFF;}%20.st1{fill:%23DB0011;}%20%3c/style%3e%3cpolygon%20class='st0'%20points='42.6,0%2085.1,42.6%2042.6,85.1'/%3e%3cpolygon%20class='st0'%20points='127.6,0%2085.1,42.6%20127.6,85.1'/%3e%3ctitle%3eHSBC_MASTERBRAND_LOGO_WW_RGB%3c/title%3e%3cpolygon%20class='st1'%20points='170.1,42.6%20127.6,0%20127.6,85.1%20'/%3e%3cpolygon%20class='st1'%20points='85.1,42.6%20127.6,0%2042.6,0%20'/%3e%3cpolygon%20class='st1'%20points='0,42.6%2042.6,85.1%2042.6,0%20'/%3e%3cpolygon%20class='st1'%20points='85.1,42.6%2042.6,85.1%20127.6,85.1%20'/%3e%3cpath%20class='st0'%20d='M207.4,45.1H192v15.2h-7.7V24.7h7.7v14.6h15.4V24.7h7.7v35.6h-7.7V45.1z'/%3e%3cpath%20class='st0'%20d='M233.7,61c-7.7,0-14-3.1-14.1-11.6h7.7c0.1,3.8,2.3,6.1,6.5,6.1c3.1,0,6.7-1.6,6.7-5.1c0-2.8-2.4-3.6-6.4-4.8l-2.6-0.7%20c-5.6-1.6-11.2-3.8-11.2-10.2c0-7.9,7.4-10.6,14.1-10.6c6.9,0,12.9,2.4,13,10.3h-7.7c-0.3-3.2-2.2-5.1-5.8-5.1%20c-2.9,0-5.7,1.5-5.7,4.7c0,2.6,2.4,3.4,7.4,5l3,0.9c6.1,1.9,10,4,10,10C248.5,57.9,240.7,61,233.7,61z'/%3e%3cpath%20class='st0'%20d='M252.9,24.8h12.4c2.3-0.1,4.7,0,7,0.4c4.3,1,7.6,3.8,7.6,8.6c0,4.6-2.9,6.9-7.1,8c4.8,0.9,8.4,3.3,8.4,8.6%20c0,8.1-8,9.9-14.2,9.9h-14L252.9,24.8z%20M265.3,39.6c3.4,0,6.9-0.7,6.9-4.8c0-3.7-3.2-4.7-6.4-4.7h-5.4v9.5H265.3z%20M266,55%20c3.6,0,7.1-0.8,7.1-5.2s-3-5.2-6.7-5.2h-6.1V55H266z'/%3e%3cpath%20class='st0'%20d='M301.2,61c-11.5,0-16.6-7.3-16.6-18.2s5.7-18.8,17-18.8c7.1,0,14,3.2,14.2,11.2h-8c-0.4-3.6-2.8-5.4-6.2-5.4%20c-7,0-9.1,7.5-9.1,13.2c0,5.7,2.1,12.3,8.8,12.3c3.5,0,6.1-1.9,6.6-5.5h8C315.1,58,308.6,61,301.2,61z'/%3e%3c/svg%3e)

![Foundever](/assets/logo-foundever-whitetext-DxPty3NU.png)

![Wolt](/assets/logo-wolt-white-GBYlRfrw.png)

![Apleona](/assets/logo-apleona-CPxmegm4.png)

[](#referenzen)

Success Stories & References 

## Mandate Insights & Verified Testimonials

Enterprise Case Study 

### Accenture GmbH: Strategic Partnership & Delivery Hub Scaling

![Accenture](/assets/logo-accenture-white-Cdf0zWLs.svg)

Delivery Hub Scaling 

Built and led the operational execution layer for enterprise clients. Scaled the sales and account management team from 2 to 18 experts while managing a budget exceeding €1M.

CRM & Automation Workflows 

Translated strategic Accenture consulting frameworks into robust, operational CRM and marketing automation workflows.

![Matthias Wagner](/assets/portrait-matthias-B_uc6ELs.webp)

Matthias Wagner Managing Director · Accenture GmbH 

> "I can unreservedly recommend mxd. The team combines strategic depth with a true hands-on mindset. mxd never feels like an external vendor, but like a loyal sparring partner..."

Verified Reference 

International Expansion 

### Standard Chartered Bank: Commercial Restructuring & Asia B2B Expansion

![Standard Chartered Bank](/assets/logo-standard-chartered-whitetext-ZdNA4oop.png)

HQ Alignment London & Asia Rollout 

Seamless alignment of strict global compliance and CRM guidelines from UK headquarters (London) with local market conditions across Southeast Asia.

On-Site Intercultural Execution 

Direct on-site management in Ho Chi Minh City & Guangzhou, removing cultural barriers at executive level and securing system adoption rates.

[Read the detailed Asia expansion case study](/asia-b2b-gtm-expansion)

![Tuấn Minh Nguyễn](/assets/portrait-tuan-C9suzB-J.webp)

Tuấn Minh Nguyễn Director Digital Marketing · Standard Chartered 

> "mxd supported our team at Standard Chartered in Vietnam during a complex B2B Go-to-Market and commercial restructuring project..."

Verified Reference 

Growth Transformation 

### DIMARCON GmbH: Full-Funnel Lead Architecture & Customer Success Transformation

![DIMARCON](/assets/logo-dimarcon-dark-B4KeXlnO.png)

Digital Operations & MarTech 

Turnaround, inhousing & full-funnel restructuring: -26% CPL and -35% CPQL while increasing lead quality.

Customer Success & Retention 

Lean onboarding management for IT subscription models to maximise Net Retention Rate (NRR).

![Marc Dieng Carrasco](/assets/portrait-marc-D5X_vQ46.webp)

Marc Dieng Carrasco Marketing · DIMARCON GmbH 

> "mxd supports us with very pleasant, relaxed, yet highly goal-driven collaboration..."

Verified Reference 

The Founder Team 

## Two specialists. One integrated system.

[

![David Kosfeld](/assets/team-david-D0_IYax8.webp)

### David Kosfeld

MarTech & Lead-to-Revenue



](/en/team)

[](https://www.linkedin.com/in/david-kosfeld/)

If marketing doesn't make decisions easier, it's just content.

Managing Partner and lead-to-revenue architect with more than eleven years of experience building effective marketing and lead generation structures. Turns strategic growth targets into measurable results through full-funnel optimisation, focused marketing automation and in-depth account audits.

[View profile](/en/team)

Growth Marketing Lead Generation Analytics Content Strategy 

[

![Maximilian Otto-Keinke](/assets/team-maximilian-XJC0Z11d.webp)

### Maximilian Otto-Keinke

Sales Leadership & GTM



](/en/team#maximilian)

[](https://www.linkedin.com/in/maximilianok/)

Pipeline doesn't come from hope, it comes from processes teams actually use.

Managing Partner with deep hands-on experience building, scaling and leading high-performing B2B sales organisations. Turns strategic revenue targets into measurable growth through tailored go-to-market models, high-performance team building and proactive churn management.

[View profile](/en/team#maximilian)

Go-to-Market B2B SaaS Sales Scaling 

ROI Calculator 

## ROI Calculator

### Smarketing ROI calculator 

Find out how much revenue is currently left on the table between marketing and sales, based on your situation.

1 Your bottleneck 

2 Your numbers 

3 Packages 

4 Result 

#### Where are you losing the most money between marketing and sales?

Pick your primary challenge. Every calculation that follows adapts automatically to your case.

[None of these fit? Check your friction losses](/en/checklist)

Lead quality & handover

##### “Marketing delivers leads, but sales rejects them”

Ad budgets buy plenty of form fills, but little real buying interest. Marketing counts enquiries, sales needs conversations with intent.

Select this case & calculate 

Deals & closings

##### “Deals stall in the pipeline or die on price”

Sales accepts the enquiries, but decisions take forever. A clear value argument and a check on which deals are truly winnable are missing.

Select this case & calculate 

Silos & no shared numbers

##### “Marketing & sales work without shared data”

Neither team can see what the other is doing in the CRM. In the end, nobody can say which activity actually created revenue.

Select this case & calculate 

Rising cost per customer

##### “The cost per new customer grows faster than revenue”

Growth no longer pays off. Too much is lost on the way from the first enquiry to the signed order.

Select this case & calculate 

The mxd Approach 

## No Consultant Jargon. Real Operational Impact.

We don't write 100-page slide decks that gather dust in a drawer. We work as senior partners directly at your company's key interfaces, taking responsibility for measurable outcomes.

-   ✓ 
    
    **Data Over Gut Feeling:** Management architecture driven by hard KPIs (CPQL, SQL rate, contribution margin, churn forecasts).
    
-   ✓ 
    
    **Full-Funnel MarTech & Routing:** Seamless tracking and automated handoffs between marketing and sales.
    
-   ✓ 
    
    **Hands-On Leadership & Enablement:** We empower your internal teams so that sustainable structures emerge without permanent consultant dependency.
    

We sell results,  
not presence.

![David Kosfeld, Managing Partner, Marketing & Growth at mxd](/assets/founder-david-portrait-DLsq7k8i.webp)

Reach without qualified leads is branding, not growth. We measure marketing by revenue, not clicks.

David Kosfeld

Managing Partner, Marketing & Growth

![Maximilian Otto-Keinke, Managing Partner, Sales & Revenue at mxd](/assets/founder-max-portrait-BU6-hopL.webp)

If the numbers do not add up, no sales activity will save the quarter. We build the foundation first, then we scale.

Maximilian Otto-Keinke

Managing Partner, Sales & Revenue

FAQ 

## Frequently Asked Questions

Answers to what we get asked most often.

01 

### What is Marketing & Sales Consulting?

02 

### What does a sales and marketing consultant do?

03 

### How much does marketing and sales consulting cost?

04 

### How quickly will we see initial results?

05 

### What sets mxd apart from a marketing agency?

06 

### We have CRM, automation and BI. Why is there still no visibility?

Contact 

## Together we build  
the bridge 

Every week without a functioning pipeline costs you more than 30 minutes of your time. In the initial consultation (free, 30 minutes) you get an outside perspective on your situation. No pitch. Then you decide.

### Write to us

Send message

[![mxd.](/assets/logo-white-Dm8dbZMD.png)](/en)

We sell results, not attendance.

[![Google Partner](data:image/webp;base64,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)](https://www.google.com/partners/agency?id=4743254701)

### Services

-   [Strategy & Goals](/en/strategy-goals)
-   [Message & Channels](/en/message-channels)
-   [Handover to Sales](/en/handover-sales)
-   [Proposals & Closing](/en/offer-closing)

### Contact

-   [info@mxd.solutions](mailto:info@mxd.solutions)
-   [LinkedIn](https://www.linkedin.com/company/mxdsolutions)

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