---
title: "Handoff to Sales | mxd"
description: "We end the blame game between marketing and sales. Clear handoff criteria, SLAs and feedback loops that drive revenue."
lang: en
json-ld:
---

![mxd.](/assets/logo-white-Dm8dbZMD.png)

References

Growth Systems The Team ROI Calculator FAQ Contact

DEEN

![Handoff to Sales](/assets/hero-s6_rBHot.jpg)

[Back to overview](/en)/ Handoff to Sales 

03, What we align 

# Handoff to Sales

More than just enquiries. Genuine sales opportunities.

When marketing celebrates leads that frustrate sales, silos form. The issue is not volume, it is quality. We end the blame game and align marketing and sales around one shared goal: revenue.

[End the blame game](#service-contact)

What we align 

## Quality where it saves work

What we put in place together:

1.

### Quality Criteria

When is a lead ready for sales? We define clear handoff criteria using MQL and SQL, so your sales team focuses only on real opportunities.

2.

### Response Times

Who does what by when? We set clear rules and service level agreements so warm inquiries are handled quickly and reliably.

3.

### Feedback Loops

What does marketing learn from lost deals? We build systematic feedback loops that continuously sharpen your message.

![What we align](/assets/section-process-B47_yDO1.jpg)

Next step 

## We turn two silos into one revenue team

We replace vague coordination with operational processes. Marketing no longer delivers just contacts, but building blocks that support closing. Sales stops wasting time on unqualified data. The result is a pipeline your sales team can trust.

[Break down silos now](#service-contact)

Real-world example 

For a service provider, we redefined sales processes and reporting structures.

Quality over quantity

With stricter filters, the number of MQLs dropped, but sales acceptance rose significantly.

Efficiency

By steering with clear KPIs, we achieved measurable performance gains and faster response times.

## Let's turn enquiries into real sales opportunities

In a 30-minute sparring session, we pinpoint where the handoff gets stuck in your company and share first practical tips on how to shape marketing and sales into one team.

[Improve the handoff](#service-contact)

Contact 

## Optimize your handoff point

Get in touch with us now.

First name

Last name \*

E-mail address \*

Message \*

Send message

All Services 

[

### Strategy & Goals

Your growth needs direction.

Define direction

](/en/strategy-goals)

[

### Message & Channels

Get understood. Instantly.

Review messaging

](/en/message-channels)

[

Current 

### Handover to Sales

Real opportunities. No waste of time.

](/en/handover-sales)

[

### Proposals & Closing

System over gut feeling.

Close better deals

](/en/offer-closing)

[![mxd.](/assets/logo-white-Dm8dbZMD.png)](/en)

We sell results, not attendance.

[![Google Partner](data:image/webp;base64,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)](https://www.google.com/partners/agency?id=4743254701)

### Services

-   [Strategy & Goals](/en/strategy-goals)
-   [Message & Channels](/en/message-channels)
-   [Handover to Sales](/en/handover-sales)
-   [Proposals & Closing](/en/offer-closing)

### Contact

-   [info@mxd.solutions](mailto:info@mxd.solutions)
-   [LinkedIn](https://www.linkedin.com/company/mxdsolutions)

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