--- title: "Marketing & Sales Consulting for B2B SaaS Companies" description: "Stop the finger-pointing between marketing & sales. Operational and strategic marketing & sales advisory for B2B SaaS companies." lang: en json-ld: | { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.mxd.solutions/#organization", "name": "mxd", "alternateName": "mxd solutions", "legalName": "mxd UG", "url": "https://www.mxd.solutions/", "logo": { "@type": "ImageObject", "@id": "https://www.mxd.solutions/#logo", "url": "https://www.mxd.solutions/logo.png", "contentUrl": "https://www.mxd.solutions/logo.png", "width": 320, "height": 132, "caption": "mxd solutions Logo" }, "image": { "@id": "https://www.mxd.solutions/#logo" }, "description": "Dry pipeline? CAC too high? Unqualified leads? High churn rate? 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There are three particularly opportune moments: when transitioning from founders selling to building organisational structures, when reaching revenue plateaus, and when preparing for an investment round." } }, { "@type": "Question", "name": "Do I need to completely restructure my team to work with you?", "acceptedAnswer": { "@type": "Answer", "text": "No. Often, the right people are already on board, but operating within an inefficient framework. If necessary, we'll assess your staff's skill sets and develop them further through targeted coaching. If we identify staffing needs, we'll support you through active and passive recruitment to find the right experts." } }, { "@type": "Question", "name": "How much time do my team and I need to set aside for the project?", "acceptedAnswer": { "@type": "Answer", "text": "As a rule, a weekly fixed-agenda meeting with the steering group is sufficient. From time to time, we'll look over your staff's shoulders to get a feel for your day-to-day reality. Our aim is to empower your team, not to distract them from their work." } }, { "@type": "Question", "name": "How soon will we see the first results?", "acceptedAnswer": { "@type": "Answer", "text": "You'll start to see the first improvements from month 3 onwards. Depending on the complexity of the project, the full impact will become apparent within 6 to 12 months. You can also calculate your break-even point individually using our ROI calculator." } }, { "@type": "Question", "name": "What sets mxd apart from a traditional agency?", "acceptedAnswer": { "@type": "Answer", "text": "mxd differs from a traditional agency in that it takes a hybrid approach. Traditional consultancies provide templates, mxd also implements them. Agencies provide leads, we build the system to guide them all the way to closing the deal." } } ] } ] } --- ![mxd.](/assets/logo-white-Dm8dbZMD.png) References Growth Systems The Team ROI Calculator FAQ Contact DEEN ![Abstract blue signal pattern symbolising marketing and sales alignment](/assets/hero-v2-C0-OvBXN.jpg) [Home](/en)/ Boutique Consultancy Marketing & Sales Consultancy # Operational and Strategic Marketing & Sales Consultancy for B2B SaaS Break the deadlock between marketing and sales. We combine strategic depth with diplomatic, hands-on execution. [Book an initial call](#kontakt) [Start the alignment checklist](/en/checklist) Marketing & Sales Consultancy for B2B SaaS Companies ## Your turnover is stagnating and your profits are being eroded by rising costs. At this stage, theoretical PowerPoint consultancy that tells you what you should, in theory, do to break the deadlock won't help. You need someone who also knows how to put things into practice and can pave the way for you. As sales and marketing consultants, we break down the barriers between your departments. Bridging the Gap ## Marketing & Sales as a Power Team Rather than simply working out how to optimise your KPIs in the short term, only for you to experience the yo-yo effect a few months later, our consultancy takes a much earlier approach. We start at the very foundation: the lack of collaboration between marketing and sales. Problems very rarely arise in isolation within one of these areas, they arise at the interface between them. ### This is how we integrate marketing and sales: 1\. Cultural #### Shared accountability rather than silo thinking Marketing celebrates the quantity of leads, whilst Sales complains about their quality. Why has this scenario become so entrenched? Because Marketing and Sales are often based in separate offices, where their own 'siloed' perspectives develop. Success is viewed in isolation, leading to an 'us versus them' mentality. Our consultancy breaks down these silos. Our [Marketing-Sales Alignment Model](/marketing-sales-alignment) aligns both teams towards a common goal, and success is measured by their joint contribution to turnover. 2. #### Process-related. SLAs and technical workflows Leads that sit gathering dust in your CRM are doubly frustrating. Not only are you missing out on revenue, but they've also cost you money. If processes aren't defined, chance takes over. We build the procedural bridge through crystal-clear Service Level Agreements (SLAs). Together, we define when a prospect is ready for sales and how the handover in the CRM should be structured, both technically (automation) and in terms of content. This ensures the systems are integrated so that information flows without the need to sit opposite each other in person. 3\. Communication #### Data-driven feedback loops Communication needs structure to drive growth. If the sales team doesn't systematically provide feedback on why deals are being lost, marketing misses out on valuable insights for optimising creative content. We establish active, fact-based feedback cycles: joint pipeline reviews and call shadowing (where marketing listens in on sales calls). This way, your strategy becomes a little more accurate with every customer interaction. The result ## Transparency that facilitates data-driven decision-making When culture, processes and communication work in tandem, the result is what many SaaS companies lack to achieve success: a clean data foundation on which decisions can be made free from tracking blind spots and GDPR restrictions. Instead of isolated dashboards that obscure the truth, we create end-to-end transparency. ### You'll benefit from: ✓ more efficient use of marketing budgets (increased ROI) ✓ shorter sales cycles (pipeline velocity) ✓ increased net revenue retention (NRR) ✓ faster CAC payback ✓ higher customer lifetime value (CLV) ✓ lower churn Self-assessment ## How well are your marketing and sales already aligned? With our interactive checklist, you can find out, in just a few questions, how well your marketing and sales teams are already working together and what **untapped revenue potential** remains. Step 1 of 4 ### Culture: Shared accountability instead of silo thinking "Marketing celebrates lead volume while sales curses the quality. We break down silos and align both teams on one shared goal." Marketing and sales teams share written, documented revenue targets. Strongly disagree Strongly agree Strongly disagree Strongly agree Marketing and sales goals are tied directly to the same business KPIs. Strongly disagree Strongly agree Strongly disagree Strongly agree Bonus and incentive structures reward collaboration between marketing and sales. Strongly disagree Strongly agree Strongly disagree Strongly agree Marketing and sales work with customer success to identify cross-sell/upsell potential. Strongly disagree Strongly agree Strongly disagree Strongly agree Back Answer at least one question Next Operational Excellence ## Operational Excellence. Minimising Implementation Risk We support you beyond the strategy stage right through to operational execution. To do this, we build on a [well-founded GTM strategy](/en/go-to-market-strategy) that provides the roadmap for your scaling. We validate our recommendations ourselves, thereby ensuring their feasibility. What happens if your team can't take this on? What if you're short of SDRs? We also provide the answers to these classic questions straight away: ### Enablement We coach your teams in marketing and sales. This ensures that you have everything firmly under control once our assignment is complete. ### Support with recruitment (sourcing) If you're lacking the right people to scale up, we'll support you with active and passive sourcing to fill vacancies with top talent. How we work ## Methodology & examples from practice Generic logos and client testimonials give you a little insight. The best way to find out how well mxd suits your business is to let us give you a glimpse into how we think. This is how we approach potential projects: ### 1\. Lead-to-Revenue Optimisation Current situation You may be generating plenty of leads, but only a fraction of them are 'sales-ready'. The result: the sales team is frustrated, the marketing team justifies its efforts on the basis of quantity, and the pipeline is slowly drying up despite high budgets. Our methodology ### Triggers. Identifying the "Why now?" ### Purchasing behaviour. Champion vs. buying centre ### Communication - Response time & touchpoints ### Objections - Targeted expansion of sales enablement ### Bonus - Where does the lead come from? Operational implementation We feed the insights we've gained back to the marketing team. Messaging and targeting are adjusted based on this information. Before we fully commit your budget, we pit the different variants against each other in tests to clearly demonstrate the uplift. Monitoring We measure the success of the campaign using relevant key performance indicators (KPIs), such as the MQL→SQL conversion rate. We also gather further information on the quality of the calls through additional feedback from the sales team. The result We no longer hand "everything" over to Sales, but instead establish strict SQL and handover criteria. The volume of leads delivered decreases, but their quality improves. This lays the foundation for building a bridge between Marketing and Sales. What does it mean for you if your sales team receives 5% more SQLs? ### 2\. ACV Scaling Current situation You want to achieve that leap in turnover to enterprise scale, but your win rate is plummeting, sales cycles are getting longer and longer, and you're increasingly facing decisions to walk away from deals. Our methodology ### Who is blocking the deal? ### What, is missing to win them over? ### Where, is your pipeline turning into a motorway construction site? Operational implementation Using the insights gained, we enhance sales enablement through training in social selling and stakeholder management, as well as by optimising content to address the real deal-breakers. Monitoring We compare 'time-to-next-phase' metrics and show you crystal-clear what happens when your sales team leaves the roadworks behind and puts their foot down. We also identify which pieces of content make the greatest contribution to convincing your leads. The result Your team shifts from an uncertain 'just being there' to confidently steering complex buying decisions. At the same time, your ACV increases significantly. What would change for you if you increased the close rate of your enterprise deals by 5%? ### 3\. Maximising NRR Current situation Your churn rate is too high, or your existing customers are not upgrading. There is no system in place to guide customers towards higher-tier packages (upselling) or to sell additional modules (cross-selling). Our methodology ### Find out why customers are actually leaving ### Uncovering potential ### Customer Journey Check Operational implementation We develop content series that offer users practical help in their everyday lives and introduce QBMs for high-potential prospects. At the same time, we establish fixed trigger signals and define when a customer needs to be referred back to Sales by the Success Team for upcoming updates. Monitoring Our key metrics are clear: Net Revenue Retention (NRR) and Churn Rate. We activate your most valuable asset, your customers, and show you how to grow profitably from your existing customer base. The result Your MRR and Customer Lifetime Value (CLV) increase, whilst your CAC payback period shortens. Your growth becomes more cost-effective and significantly more profitable than if you were reliant on new customer business. What difference would it make to you if your churn rate fell by 3%? [Request consultancy now](#kalender) ## Is your project a good fit for mxd? ✓ We're a perfect match if: - ✓ **You want to tackle errors in the system:** If you're just looking for someone to generate leads, an agency is the better (and cheaper) choice. - ✓ **You realise that a hands-off approach doesn't work:** If your contribution to the solution involves throwing money at it and closing your eyes until it's gone, you'd be better off hiring 2-3 people to look after it. - ✓ **You want to tackle a specific problem:** The project isn't about first having to look for a task. We start with a specific problem. - ✓ **You're looking for advice, not magic:** You can find the secret hack that'll make your business go viral overnight and give your turnover an '18X' boost on Fiverr. Process ## 4 steps to working together 1 ### The enquiry You get in touch with us, via our form, LinkedIn, email or our appointment booking tool. It takes 2 minutes. We'll get back to you within 24 hours. 2 ### The initial consultation (30 mins) We get to know each other, discuss your current situation, your goals and your biggest pain points. We'll find out if we're a good fit and what levers we can pull for you. 3 ### Proposal You'll receive your personalised proposal documents on the very same day: the financial proposal and the roadmap (our approach to your project). 4 ### Kick-off & operational launch Our first day working with you begins with a joint kick-off meeting with the key stakeholders. ## Frequently asked questions (FAQ) ### When is the right time to seek external marketing and sales consultancy? ### Do I need to completely restructure my team to work with you? ### How much time do my team and I need to set aside for the project? ### How soon will we see the first results? ### What sets mxd apart from a traditional agency? ![Abstract blue shapes symbolising the interlock of marketing and sales](/assets/section-Def6_Roe.jpg) Contact ## Together we build the bridge Every week without a working pipeline costs you far more than 30 minutes of your time. In the initial call (free, 30 minutes) you get an outside perspective on your situation. No pitch. You decide what happens next. ### Write to us Send message [![mxd.](/assets/logo-white-Dm8dbZMD.png)](/en) We sell results, not attendance. [![Google Partner](data:image/webp;base64,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)](https://www.google.com/partners/agency?id=4743254701) ### Services - [Strategy & Goals](/en/strategy-goals) - [Message & Channels](/en/message-channels) - [Handover to Sales](/en/handover-sales) - [Proposals & Closing](/en/offer-closing) ### Contact - [info@mxd.solutions](mailto:info@mxd.solutions) - [LinkedIn](https://www.linkedin.com/company/mxdsolutions) © 2026 mxd, All rights reserved. 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