top of page
Image by Olivia Bollen

Handoff to sales

More than just enquiries.
Genuine sales opportunities.

When marketing celebrates leads that frustrate sales, silos form. The issue is not volume, it is quality. We end the blame game and align marketing and sales around one shared goal: revenue.

What we align with you

Quality where it saves work

What we put in place together:

  • Quality criteria. When is a lead ready for sales? We define clear handoff criteria using MQL and SQL, so your sales team focuses only on real opportunities.

  • Response times. Who does what by when? We set clear rules and service level agreements so warm inquiries are handled quickly and reliably.

  • Feedback loops. What does marketing learn from lost deals? We build systematic feedback loops that continuously sharpen your message.

Image by krakenimages
Image by Waldemar Brandt

We turn two silos into one revenue team

We replace vague coordination with operational processes. Marketing no longer delivers just contacts, but building blocks that support closing. Sales stops wasting time on unqualified data. The result is a pipeline your sales team can trust.

Real world example

For a service provider, we redefined sales processes and reporting structures.

  • Quality over quantity: With stricter filters, the number of MQLs dropped, but sales acceptance rose significantly.

  • Efficiency: By steering with clear KPIs, we achieved measurable performance gains and faster response times.

Image by Anastassia Anufrieva
Image by Nagy Szabi

Let's turn enquiries into real sales opportunities

In a 30 minute sparring session, we pinpoint where the handoff gets stuck in your company and share first practical tips on how to shape marketing and sales into one team.

Optimize your handoff point

Get in touch with us now.

Legal notice Privacy policy

bottom of page