Marketing & Sales Alignment Checklist

    Answer a few questions to see where friction slows your revenue engine and which lever has the biggest impact.

    Step 1 of 4

    Culture: Shared accountability instead of silo thinking

    "Marketing celebrates lead volume while sales curses the quality. We break down silos and align both teams on one shared goal."

    Marketing and sales teams share written, documented revenue targets.

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    Marketing and sales goals are tied directly to the same business KPIs.

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    agree
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    Bonus and incentive structures reward collaboration between marketing and sales.

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    Marketing and sales work with customer success to identify cross-sell/upsell potential.

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    Answer at least one question