Handoff to Sales
More than just enquiries. Genuine sales opportunities.
When marketing celebrates leads that frustrate sales, silos form. The issue is not volume, it is quality. We end the blame game and align marketing and sales around one shared goal: revenue.
Quality where it saves work
What we put in place together:
Quality Criteria
When is a lead ready for sales? We define clear handoff criteria using MQL and SQL, so your sales team focuses only on real opportunities.
Response Times
Who does what by when? We set clear rules and service level agreements so warm inquiries are handled quickly and reliably.
Feedback Loops
What does marketing learn from lost deals? We build systematic feedback loops that continuously sharpen your message.
We turn two silos into one revenue team
We replace vague coordination with operational processes. Marketing no longer delivers just contacts, but building blocks that support closing. Sales stops wasting time on unqualified data. The result is a pipeline your sales team can trust.
For a service provider, we redefined sales processes and reporting structures.
With stricter filters, the number of MQLs dropped, but sales acceptance rose significantly.
By steering with clear KPIs, we achieved measurable performance gains and faster response times.
Let's turn enquiries into real sales opportunities
In a 30-minute sparring session, we pinpoint where the handoff gets stuck in your company and share first practical tips on how to shape marketing and sales into one team.
Optimize your handoff point
Get in touch with us now.