What is Marketing & Sales Consulting?

Marketing & Sales Consulting is a form of business consulting. It analyzes and optimizes the entire customer journey, from initial awareness to contract closure. The focus of successful marketing and sales consulting lies in the structural interplay of both areas: both departments work toward the same goal instead of past each other. An example: A company regularly loses deals in price comparisons. Marketing sharpens the positioning, making the differentiator more tangible. In parallel, sales defines at which point a contact is truly ready to buy. The result: fewer proposals to the wrong customers, higher close rates with the right ones.

What does a sales and marketing consultant do?

The tasks of a sales and marketing consultant at mxd can be divided into 3 areas: 1. Strategic analysis: Analyzing market, competitors, customers, and internal processes. 2. Operational support in marketing & sales: Systematic pipeline building, closing support, sales playbook development, campaign management, data dashboard setup, sales enablement, active recruiting. 3. Strategic support: Defining nurturing sequences, building unified KPI dashboards, opening new markets, channels, target groups, passive recruiting.

How much does marketing and sales consulting cost?

At mxd, our pricing for sales and marketing consultancy is clearly defined. No hidden costs, no renegotiations. We operate with the utmost professionalism and transparency. Our prices start at €7,000 per month. We offer joint marketing alignment for €29,900 per month. We offer medium- to long-term mandates on an individual basis, depending on the specific requirements. What we can say is this: an unfilled management position in marketing or sales costs an average of €15,000-25,000 per month in lost revenue, recruitment costs and opportunity costs across the DACH region.

How quickly will we see initial results?

Initial results from our B2B consulting typically show within a few weeks. Significant changes can be demonstrated within three to six months.

What sets mxd apart from a marketing agency?

An agency delivers bounded services, usually at the operational level: ads, content, websites. For the duration of the contract, that's their contribution to revenue growth. A B2B consultancy for marketing and sales, like mxd, goes deeper into your company. We build structures and processes that provide a stable, scalable foundation long-term.

We have CRM, automation and BI. Why is there still no visibility?

Tools don't solve process problems, they just mirror them. In most B2B companies we see the same picture: the CRM is maintained by sales, marketing automation lives in isolation next to it, and the BI tool pulls reports from both worlds that nobody really trusts. The result: contradictory numbers, missing attribution, and gut-feel decisions. We bring order to your data architecture: unified lead and opportunity definitions, cleanly mapped stages across marketing and sales, and a KPI dashboard that makes both teams' contribution to revenue transparent. That turns tool chaos into a reliable decision system.

You have an outstanding product.
But your marketing budget never lands in sales revenue.

Dry pipeline? Unqualified leads? High churn?
mxd aligns lead architecture, MarTech restructuring and sales leadership into a highly profitable, predictable revenue infrastructure.

Schedule a strategic discovery call Calculate ROI & vacancy costs

Trusted by decision-makers at leading B2B organizations

Success Stories & References

Mandate Insights & Verified Testimonials

Enterprise Case Study

Accenture GmbH: Strategic Partnership & Delivery Hub Scaling

Delivery Hub Scaling

Built and led the operational execution layer for enterprise clients. Scaled the sales and account management team from 2 to 18 experts while managing a budget exceeding €1M.

CRM & Automation Workflows

Translated strategic Accenture consulting frameworks into robust, operational CRM and marketing automation workflows.

International Expansion

Standard Chartered Bank: Commercial Restructuring & Asia B2B Expansion

HQ Alignment London & Asia Rollout

Seamless alignment of strict global compliance and CRM guidelines from UK headquarters (London) with local market conditions across Southeast Asia.

On-Site Intercultural Execution

Direct on-site management in Ho Chi Minh City & Guangzhou, removing cultural barriers at executive level and securing system adoption rates.

Read the detailed Asia expansion case study

Growth Transformation

DIMARCON GmbH: Full-Funnel Lead Architecture & Customer Success Transformation

Digital Operations & MarTech

Turnaround, inhousing & full-funnel restructuring: -26% CPL and -35% CPQL while increasing lead quality.

Customer Success & Retention

Lean onboarding management for IT subscription models to maximise Net Retention Rate (NRR).

Marc Dieng Carrasco — Verified Reference

The Founder Team

Two specialists. One integrated system.

David Kosfeld

MarTech & Lead-to-Revenue

If marketing doesn't make decisions easier, it's just content.

Managing Partner and lead-to-revenue architect with more than eleven years of experience building effective marketing and lead generation structures. Turns strategic growth targets into measurable results through full-funnel optimisation, focused marketing automation and in-depth account audits.

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Growth MarketingLead GenerationAnalyticsContent Strategy

Maximilian Otto-Keinke

Sales Leadership & GTM

Pipeline doesn't come from hope, it comes from processes teams actually use.

Managing Partner with deep hands-on experience building, scaling and leading high-performing B2B sales organisations. Turns strategic revenue targets into measurable growth through tailored go-to-market models, high-performance team building and proactive churn management.

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Go-to-MarketB2B SaaSSales Scaling

ROI Calculator

Smarketing ROI calculator

Find out how much revenue is currently left on the table between marketing and sales, based on your situation.

1Your bottleneck

2Your numbers

3Packages

4Result

Where are you losing the most money between marketing and sales?

Pick your primary challenge. Every calculation that follows adapts automatically to your case.

None of these fit?Check your friction losses

The mxd Approach

No Consultant Jargon. Real Operational Impact.

We don't write 100-page slide decks that gather dust in a drawer. We work as senior partners directly at your company's key interfaces, taking responsibility for measurable outcomes.

✓
Data Over Gut Feeling: Management architecture driven by hard KPIs (CPQL, SQL rate, contribution margin, churn forecasts).
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Full-Funnel MarTech & Routing: Seamless tracking and automated handoffs between marketing and sales.
✓
Hands-On Leadership & Enablement: We empower your internal teams so that sustainable structures emerge without permanent consultant dependency.

We sell results,
not presence.

Reach without qualified leads is branding, not growth. We measure marketing by revenue, not clicks.

David Kosfeld

Managing Partner, Marketing & Growth

If the numbers do not add up, no sales activity will save the quarter. We build the foundation first, then we scale.

Maximilian Otto-Keinke

Managing Partner, Sales & Revenue

FAQ

Frequently Asked Questions

Answers to what we get asked most often.

Contact

Together we build
the bridge

Every week without a functioning pipeline costs you more than 30 minutes of your time. In the initial consultation (free, 30 minutes) you get an outside perspective on your situation. No pitch. Then you decide.

You have an outstanding product.
But your marketing budget never lands in sales revenue.

Mandate Insights & Verified Testimonials

Accenture GmbH: Strategic Partnership & Delivery Hub Scaling

Standard Chartered Bank: Commercial Restructuring & Asia B2B Expansion

DIMARCON GmbH: Full-Funnel Lead Architecture & Customer Success Transformation