Two partners, one revenue system
    The Team

    Two partners, one revenue system

    mxd. is a boutique consultancy run by two accountable partners. You work with us directly, not with a junior team. Maximilian owns sales and go-to-market, David owns marketing and lead infrastructure.

    David Kosfeld

    David Kosfeld

    Sales Enablement & Lead-to-Revenue Architect

    David Kosfeld

    Sales Enablement & Lead-to-Revenue Architect

    Turning marketing spend into validated revenue.

    Managing Partner and lead-to-revenue architect with more than eleven years of experience building effective marketing and lead generation structures. Combines full-funnel optimisation, marketing automation and data architecture into measurable results.

    Focus areas

    Lead-to-revenue architecture

    Clean handovers, clear definitions and reliable attribution from first touch to closed deal.

    Marketing automation & martech

    CRM and automation as one system that sales and marketing actually use.

    Analytics & full-funnel performance

    Campaigns, content and budgets aligned to pipeline and revenue instead of clicks.

    Impact

    35%CPQL reduction
    >60%Lead fit
    >30%CVR increase

    References

    • Haufe Group
      Haufe Group
    • 1&1
      1&1
    • Opel
      Opel
    • DIMARCON
      DIMARCON
    • DKV
      DKV
    Maximilian Otto-Keinke

    Maximilian Otto-Keinke

    Sales Leadership & Go-to-Market

    Maximilian Otto-Keinke

    Sales Leadership & Go-to-Market

    Building and scaling sales organisations with structure.

    Managing Partner focused on revenue operations, international go-to-market strategies and complex enterprise sales cycles across SaaS, cloud and BPO. Translates technical architectures into business cases for the C-level.

    Focus areas

    Go-to-market & revenue operations

    Scalable sales processes, pricing and forecasting for market entry and enterprise growth.

    Sales leadership & scaling

    Building, leading and coaching high-performance teams in fast-moving environments.

    Enterprise sales & C-level advisory

    Steering long negotiation cycles with solid ROI reasoning at decision-maker level.

    Impact

    2 to 18sales team scaled
    20 %shorter sales cycle
    5xrevenue in 18 months

    References

    • Wolt
      Wolt
    • Accenture
      Accenture
    • Mercedes-Benz
      Mercedes-Benz
    • Standard Chartered
      Standard Chartered
    • Apleona
      Apleona
    Together

    Why we work as a duo

    Most revenue problems live at the interface, not inside the departments. That is why we always look at marketing and sales together: same definitions, same numbers, same priorities.

    • One shared lead and opportunity logic instead of two versions of the truth
    • Metrics that steer marketing and sales at the same time
    • Execution inside your day-to-day business, not concepts on slides
    Contact

    Let's talk about your situation

    Tell us briefly where things stall. You get an honest first assessment of whether and how we can help.

    Write to us