Lead-to-Revenue Architecture.
„Translating marketing spend into validated sales revenue."
Strategic Lead-to-Revenue Architect focused on repairing complex lead infrastructures and translating marketing spend into validated sales revenue. Not a traditional CMO for global brand strategies, but a specialist who systematically eliminates inefficiencies in the lead-to-revenue chain. The approach is data-driven and leverages cutting-edge tech stacks, proven by ongoing international mandates including Canadian and US markets. Particular strength in establishing psychological conversion frameworks and transforming agency project business into recurring revenue (MRR). Delivering hard KPIs: direct SQL rates of 25% and CPQL reduction of 35%.
What clients say.
„David Kosfeld supports us as a freelance SEA consultant with a very pleasant, relaxed and at the same time strongly goal-driven collaboration. On his own initiative, he repeatedly contributes new ideas and concrete improvement suggestions and looks at our company strategically from a bird's-eye view. Professionally, he is a real added value: He is always up to date in online advertising, implements trends early and has delivered significantly better results than previous agency partners – with many high-quality leads at optimal cost per lead and cost per qualified lead. We recommend David without reservation."
What sets me apart.
Behavioral Economics & Conversion Design
Targeted use of psychological triggers (loss aversion, FOMO, framing) to boost enterprise conversions.
Modern Performance Marketing
Developing multi-channel strategies (Google, Meta) with relentless focus on cost efficiency and lead quality.
Strategic Business Development
Transforming business models into stable, profitable retainer models.
Full-Funnel Operations
Designing and implementing high-converting qualification funnels to directly secure the sales pipeline.
Where I'm currently making impact.
DIMARCON GmbH
Interim Director Digital Operations
Turnaround, in-housing and full restructuring of the lead architecture.
Replaced inefficient external agency structures within three months. Empowered internal teams through daily 1:1 sessions (30–90 min) and clear quarterly roadmaps. Full-funnel optimization achieving 26% CPL reduction and 35% CPQL reduction. Consulting fee increased from €2,000 to €2,600.
Dialogminds
Interim Lead-to-Revenue Architect
Tracking architecture, account audit and sustainable performance recovery.
Deep restructuring of campaigns after a forensic deep-dive audit and extension of the tracking landscape to fix critical data gaps. Managed through daily sessions with measurable efficiency gains: 22% cost reduction at 5% higher lead volume. Significant fee increase.
Proven results with renowned clients.
plan IT
Agency Transformation & Lead Infrastructure
plan IT
MRR Transformation
Scaling agency business and establishing recurring revenue through stable retainer structures.
Professionalized the business model by transforming volatile project work into stable retainer structures. Over three years (2021–2023), retainer volume increased by 60% and MRR doubled.
Balena / TeichMeister
Lead Architecture
Cross-channel CPL reduction and post-conversion qualification through psychological funnel logic.
Long-term support across multiple growth phases. 50% CPL reduction within three weeks after website relaunch (2016). During the pandemic (2020), scaled via Meta Ads with €10 CPL, zero spam (vs. Google €30–40). Psychological qualification funnel on thank-you page: 20–25% of leads voluntarily provided budget and timeline (SQL). Account profitability exceeded 80%.
Haufe Group
Behavioral Economics & Enterprise Conversion
Haufe Group
Revenue Optimization
Unlocking untapped revenue potential across nine enterprise departments through systematic A/B testing.
Over 1.5 years, designed complex sales promotions and optimized shops and Google Ads through A/B testing. Deployed tiered discount barometers coupled with artificial scarcity/FOMO, where the second barometer exceeded the first's peak revenue in significantly less time. Complemented by targeted ABM actions with personalized landing pages.
PERFORMANCE ONE
Enterprise Account Restructuring & Tracking
Opel
Tracking Architecture
Cleaning up historical tracking errors and performance scaling through branch-level ZIP-code targeting.
Took over project management as a task force. Introduced Wrike for process management. ZIP-code-based targeting and branch-level budget recommendations.
DKV
Cross-Media Conversion
Psychological framing and high-reach cross-media campaign through interactive UGC mechanics.
Optimized conversions through psychological framing. Executed a cross-media campaign (UGC sweepstakes for "Only You" campaign) with high reach.
Kaiserkraft
Performance Target Agreements
Implementing measurable success metrics through a three-tier bonus model with performance commission.
Implemented a 3-tier target agreement, measurable success confirmed by a €25,000 performance bonus.
1&1
Data Intelligence & Enterprise Analytics
1&1
Data Forensics Audit
Ensuring data integrity during critical enterprise system migrations.
Technical lead for the complex migration from econda to Adobe SiteCatalyst. Built custom dashboards as early warning systems. Conducted heatmapping analyses (DSL sales vs. local availability) and forensic log file analyses for ROI reconstruction of a multi-million TV campaign. Key user training at Basic, Advanced, and Senior levels.
Additional Mandates
Tech Operations & Niche Markets
Goedicke
Commerce Migration
Complex e-commerce system migrations including automated CSV feeds for the product portfolio.
Shop system migration from TYPO3 to Gambio including setup of automatic CSV feeds for the product portfolio.
Thunder Aviation
KPI Governance
Transparent business goal management through detailed Looker Studio dashboards on management level.
Designed and built detailed KPI dashboards in Looker Studio for data-driven decision-making at management level.
