Strategic Sales Development at the highest level.
„Strategically building and scaling sales organizations."
Executive leader for the strategic development and scaling of B2B sales organizations. Focus on Revenue Operations, international go-to-market strategies, and managing complex enterprise sales cycles across SaaS, Cloud, and BPO. Particular strength in translating highly complex technological architectures into robust business cases for C-level executives. Deep experience in rapid team building, change management, and harmonizing intercultural stakeholder interests in global rollouts.
What clients say.
„Flawless collaboration that consistently exceeded expectations. Not without reason did we move to project-based rehiring after years of working together."
„I can recommend Maximilian without reservation. He combines strategic depth with a true hands-on mentality. He never feels like an external consultant, but like a loyal sparring partner who proactively thinks ahead and is always two steps ahead. Anyone looking for an expert who designs sales processes in a human yet highly efficient way is in the right hands with him."
What sets me apart.
Go-to-Market & Revenue Operations
Designing scalable sales processes and pricing models for market entry and enterprise growth.
Sales Leadership & Scaling
Recruiting, building, and managing high-performance teams in highly dynamic environments.
C-Level Advisory & Enterprise Sales
Managing long-cycle negotiations and translating IT and cloud projects into commercial ROI decisions.
Customer Success Strategy
Designing data-driven health scoring models and lean management processes for systematic churn prevention.
Where I'm currently making impact.
Wolt Enterprises Deutschland GmbH
Interim Director Sales Expansion
Building and scaling B2B sales structures for expansion into new metropolitan regions.
Developing a robust go-to-market playbook for rapid entry into new locations. Focus on fast recruiting and onboarding of local sales teams and establishing data-driven acquisition logic to secure critical market share in local retail and gastronomy from day one.
Foundever
Interim Sales Excellence Lead
Strategic realignment of key account sales in the international BPO sector.
Auditing existing pitch structures and establishing rigorous deal qualification. Maximizing close rates in complex international tenders through robust sales standards to secure profitable high-volume contracts and long-term framework agreements.
DIMARCON GmbH
Interim Lead Customer Success
Sustainable increase of the net retention rate for complex IT subscription models in the mid-market.
Massive reduction in time-to-value for new customers through lean management in onboarding. Building a data-driven reporting architecture in CRM for proactive identification of upsell potential and effective churn prevention across the existing customer base.
Proven results with renowned clients.
Thought Leader Systems (TLS)
CRM & Enterprise Rollouts
Accenture
Strategic Partnership & Delivery Hub
Scaling operational delivery for enterprise clients.
While Accenture held the strategic consulting layer with end clients, I led the build-up of the delivery hub. This meant validating Accenture's strategies for feasibility and translating them into concrete CRM and marketing automation workflows. I scaled the sales and account management team from 2 to 18 experts, managed a budget of over €1M, and established governance structures between Accenture partners and our technical delivery teams.
Airbus
Global Sales Operations & Digital Governance
Harmonization of the global sales infrastructure within Accenture's transformation program.
In close alignment with Accenture's digital strategy, I led the operational harmonization of the global sales infrastructure for Airbus Defense & Space. The goal was migrating heterogeneous CRM landscapes into a centralized, highly scalable Salesforce architecture. My focus was on defining global lead governance and the technical implementation of complex compliance policies into user-centric workflows. Through targeted stakeholder management between the Toulouse and Munich sites and the training of local multipliers, system adoption was significantly increased. I acted as the central translator between strategic IT architecture and the commercial requirements of senior sales directors to ensure seamless data integrity across the entire enterprise sales cycle.
Standard Chartered
Global CRM Rollout Asia
Intercultural stakeholder management and system harmonization.
Managing a complex software rollout on-site in Ho Chi Minh City and Guangzhou. The central challenge was harmonizing the bank's strict global compliance and CRM guidelines with local Asian market conditions and sales structures. Through director-level negotiations on-site, cultural barriers were broken down, local trust in the new data infrastructure was built, and adoption rates of on-site sales teams were secured.
Thought Leader Systems (TLS)
CRM & Enterprise Rollouts
Targobank / Crédit Mutuel
Data-Driven Cross-Selling Finance
Building highly secure CRM architectures in the heavily regulated banking sector.
Professional guidance in implementing a compliant 360-degree customer view. I translated the strict requirements of European financial regulators into technical workflows and developed sales narratives for the teams. The goal was to break down isolated data silos to enable automated, data-driven cross-selling of financial products through marketing automation.
Trakken
Google Cloud & Data Strategy
Roller
Enterprise Sales Cycle Management
Bridging IT and C-level for complex cloud infrastructures.
Leading a nearly 12-month sales cycle. The core task was preparing highly complex technical proof-of-concepts for Google Cloud and data analytics so they became tangible as commercial business cases for the executive board. Through continuous expectation management and guidance through every technical and commercial evaluation phase, the deal was secured.
Lego
International Data Consulting
Managing and expanding the Google Marketing Platform stack.
Managing international project teams including in Denmark. Ensuring seamless integration of digital analytics solutions into the client's global marketing architecture while leading a growing account management team.
Foundever
BPO & Service Delivery
Mercedes-Benz
Crisis Management & Process Restructuring
Stabilizing international service delivery.
Taking responsibility during a critical project phase. Through deep process analysis and implementing quality circles in service delivery, the complaint rate was reduced by 20%. This restored client trust and laid the foundation for subsequent scaling of the account budget and growth of existing business.
Huawei
Scaling Operations
Building and optimizing complex BPO processes.
Managing service level agreements and operationally steering delivery teams to ensure quality standards in a fast-paced hardware and tech environment.
Recotrain GmbH
GTM & Sales Operations
Recotrain
Go-to-Market Setup
Market entry strategy for a founding team from a corporate environment (Rolls-Royce).
Translating highly complex corporate expertise into clearly structured, sellable consulting products. Initial setup of the entire CRM infrastructure including pricing logic, lead processes, and qualification matrices for cold outreach in just three months.
